(+1) 718-5225575
“-core” is more than just a suffix; it’s a language that Gen Z has cultivated for describing and distinguishing subcultures and aesthetics
In summer 2026, music is setting the tone for American Gen Z’s newest trends. Gen Z is leaning into playfulness, nostalgia, and international connection – and, as culture goes, the fashion scene will reflect those current values.
Artificial intelligence (AI) has become a pervasive technology in all sectors of American society — art, culture, business, education, politics — and has rapidly generated conversations surrounding its use and proliferation.
Gen Z is finding their own ways to navigate the current American workforce
Foreign Influences on Gen Z Consumers in the U.S.
Major E-Commerce Trends Among Younger Generations in America
Insights into Gen Z's consumption patterns are a strategic tool for tomorrow's leading companies in the USA: in this article, we present crucial data for successfully selling to young American consumers.
Let’s discover Gen Beta and the implications for businesses in the US market
The young generations of Americans are revolutionizing the US cosmetics market
Changes in the American market trends over eleven years later concerning consumption patterns, lifestyles, and shopping habits of the new generations.
In this article, we talk about Five Below, a chain that owes its success to a deep understanding of its target audience.
Generation Z consumers in America are rewriting the rules of the food industry by driving demand for increasingly innovative and sustainable products.
In the USA, new generations have reduced alcohol consumption, opening up new development opportunities for producers
Radical changes are taking hold in the American luxury goods market
Italian luxury must align with the values of American Millennials to remain relevant
How brands present themselves online is crucial for selling to the new generations of American consumers
Generation Alpha consumers are inheriting curiosity and openness to new things from their Millennial parents: for companies looking to start a business in America in the snack sector, this is great news
A new consumption trend is emerging in Generation Z: the treat culture, poised to offer intriguing insights for marketing experts
How can a minor action by an American pop star shake up the US economy and politics? We discuss this in the article
"Dupes" in the Clothing, Footwear, and Accessories Market
The use of the phone is declining in America in favor of apps like FaceTime or WhatsApp
Let's talk about BeReal, the social network that's capturing the hearts of all American Gen Z. Discover why it's become a trend and what opportunities it offers to businesses in the USA.
The Italian beauty brand EspressOh has chosen New York to open its first pop-up store in the United States, inspired by the classic Italian bar
Early adopter companies following American Gen-Z into the metaverse could gain a competitive edge
Changes in how brands connect with American consumers continue to fuel the success of the influencer marketing sector in America: let’s look at the latest data
Year after year, TikTok is climbing the ranks as one of the most used social media platforms by American consumers. New marketing opportunities are opening for Italian companies in the USA.
The first Italian rock band at Coachella: the cult show in California most loved in the USA
Nostalgia Economy: Brands and Styles from the Pre-Social Era are Most Wanted by Gen Z
Subscription marketing is a growth strategy for the American market focused on customer loyalty: to develop a successful marketing plan, you need great ideas and valuable offers
Brands targeting young American consumers need to pay attention to Gen Z's growing interest in emerging online platforms. The Twitch trend has been rising for some time and can no longer be ignored.
To successfully sell to the new generations of American consumers, it's crucial to understand who you're dealing with: here are three completely false stereotypes about Gen Z in the USA
New social promotion strategies are emerging for Italian companies in the USA: the new trend involves collaborations with grandfluencers or senior influencers
New York will be the first American state to require major fashion brands to be transparent and sustainable
Some companies operating in the United States are seizing the opportunity to adapt their brand values to the changing times