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In August 2025, Italian exports to the United States fell by 21.2%. Lucio Miranda, President of ExportUSA and economist, highlights the uncertainty related to the new tariffs and emphasizes the need for stronger marketing and positioning strategies, especially for wine, agri-food, and mid-range goods.
Istat data from August shows a decline in Italian exports to the United States: -21.2%. Capital goods (-17%), durable consumer goods (-9%), and non-durable goods (-8%) have been affected.
According to Lucio Miranda, the uncertainty related to the announcement of new tariffs has led importers and distributors to slow down purchases.
As of now, there is no official document from the U.S. government, but discussions include:
Lucio Miranda advises caution: «Let's wait for the official regulations before drawing definitive conclusions».
The wine sector is a key example.
During the first seven months of 2025, Italian wine exports increased by 6% in volume but decreased by 1% in value due to the average price drop of 40 cents per liter.
France did better: +18.5% in volume and +16.8% in value, maintaining a stable average price at 11.5 €/liter (almost double that of Italy).
This shows that higher-end products withstand the impact of tariffs better.
It's a strategy that involves absorbing the extra cost of the tariff in the first part of the chain (between producer and importer), preventing it from being "magnified" throughout the distribution chain (wholesaler, retailer), reaching the final consumer in an exaggerated manner.
It is used to protect domestic production and rebalance international trade.
| Indicator | Italian Wine | French Wine | Commercial Implication |
|---|---|---|---|
| Export Volume | +6% | +18.5% | Growth for both, but France dominates. |
| Export Value | -1% | +16.8% | Italy absorbs costs, France does not. |
| Average Import Price | Decrease of ∼40 cents (∼5.5 €/L) | Stable (∼11.5 €/L) | Higher-end products are more resilient to the impact of tariffs. |