COVID-Related Growth in Gluten-Free and Organic Brands



Ongoing challenges related to COVID-19 have exposed a need for food supply chain transparency. Food-labeling categories like gluten-free and organic are increasingly seen as advantageous, not only in the grocery stores, but also in the cosmetics industry. Being certified as a gluten-free brand can help small companies stand out from the major players. In addition, news and guidance from the CDC that ties obesity to increased risk of contracting the virus is also driving consumers to healthier choices, particularly millennials.


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