Registering a Trademark in the United States to Increase the Value of Your American Company

All the Reasons Why Trademark Registration in America is Always Recommended

 

Increase in Company Value - Useful for Applying for a Work Visa - Source of Income Through Royalty Agreements

Registering a Trademark Has Only Advantages

We have already discussed how to register a trademark and logo in the United States on other pages of the ExportUSA website. Here, we summarize the 3 reasons why it's important to register your trademark and logo to sell in America.

• Increase in Company Value
  First, registering your trademark and logo in the United States allows you to list the value of the trademark among the assets on your balance sheet, enabling you to ask for a higher price if you want to sell your company or seek investors to expand in the American market.
   
• Royalty Income
  Second, if you register the trademark or logo in the United States with your American company, you can license it to American or foreign third parties in exchange for royalties. For example, this is the case when an American company owning intellectual properties like trademarks, logos, or patents leases them to an Italian company in return for royalty payments.
  
  Thanks to the extremely favorable tax treatment of royalties offered by some American states, the American company can thus create a steady and tax-optimized income stream.
   
• Work Visa Application
  Third, we suggest registering your trademark and logo in the United States when you want to apply for a work visa and relocate yourself or your staff to America for work. If you want to obtain an E2 investor visa, E1 trader of goods or services visa, or L1 intracompany visa, we strongly recommend registering the trademark and logo with your American subsidiary.
  
  Providing the Consulate with the registration certificate of the trademark, or even just the initiation of the process if it's not yet registered, is an important demonstration of your intentions to invest long-term in the territory and improves the perception of the E1, E2, L1 visa application