The impact of new generations on the US market
American Gen Z and the Global Market
Foreign Influences on Gen Z Consumers in the U.S.
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Foreign Influences on Gen Z Consumers in the U.S.
Intimate Apparel: Trends in the American Market
Inside the Wardrobe of an American Gen Z
A preview of the major fashion trends in the United States of America for the 2025 season
Discover the anticipated developments in the U.S. fashion sector for 2025, including consumer preferences and effective market entry strategies for foreign brands
The United States of America is one of the largest markets for selling sports goods, winter sports equipment, from skiing to snowboarding and cross-country
A brief guide on how to harness the potential of TikTok to enter the American market with successful products
Transforming a forgotten traditional product into a success and icon of culinary innovation
"Dupes" in the Clothing, Footwear, and Accessories Market
Sales of Skims shapewear soar in the USA, with revenue exceeding $400 million in 2021, maintaining a positive trend in the first quarter of 2022
The first Italian rock band at Coachella: the cult show in California most loved in the USA
Brands like Hugo Boss, Levi's, and Revolve focus on major music events like Coachella to boost sales and steer upcoming fashion trends in the USA
U.S. Fashion Trends: American High-Tech Startups, Luxury Brands, High Fashion Marketplaces, and Nonprofits Collaborate to Innovate the Second-Hand Market
Vintage and second-hand: How the fashion resale market in America will evolve over the next two years
Shein, the global textile giant outpacing brands like H&M and Zara in America, is pushing fashion companies to focus even more on brand identity
TikTok is influencing the thrifting trend by reshaping traditional retail and creating new opportunities for vintage fashion entrepreneurs
Nostalgia Economy: Brands and Styles from the Pre-Social Era are Most Wanted by Gen Z
With remote work, many high-income young professionals are moving to Miami and Austin, and luxury brands are following them. But selling to America's new tech billionaires isn't so simple.
New York will be the first American state to require major fashion brands to be transparent and sustainable
New trends have emerged within the men's fashion sector in the United States. Among these, kidcore is the most successful trend, driven by changes in choice drivers and consumption preferences of American consumers.
Athleisure is the fashion of the 21st century: functionality, comfort, good design, and excellent material quality
While slow fashion is gaining support with American members of Gen Z, the fast fashion race in the US is showing no signs of stopping
The trend of anonymous luxury in the US is a result of the changing values and lifestyles of the younger generation of Americans
A rebranding case in the USA: American lingerie company Victoria's Secret decides to say goodbye to angels to make room for personalities more relatable to their target audience
More and more Americans are choosing to buy vintage clothing to have less environmental impact, challenging the U.S. Fast Fashion industry
Let's dig into the strategies for entering the U.S. fashion market
The women's fashion/clothing sector in the United States is very competitive. It is essential to be selective when proposing the collection and to have agents who are well-introduced in the independent retail sector
Discover the impact of mobile technology and social media on the shopping habits of American pre-teens, exemplified by Brandy Melville's marketing strategies