Reevaluate Production and Logistics Management Strategies to Sell in the American Market

Updated November 18, 2025

In 2025, expenditures for building new factories in America reached 228 billion dollars.

The construction of new industrial facilities in the American market continues at a pace of nearly 19 billion dollars per month (219% above early 2021 levels). The construction of new plants in the electronics, computer, and electrical equipment sectors in the United States has seen growth of over 1400% since 2021

In 2025, spending on the construction of new production facilities in America was about 5 times higher than that of data centers (3.7 billion dollars) while investments in strengthening and renewing electric infrastructure in America are approaching 10 billion dollars per month and have increased by 69% since 2018

Updated February 2, 2022

Reshoring Production in America to Mitigate the Supply Chain Crisis

Today, companies in the American market are facing ongoing delays and shortages that affect their operations. Global supply chain disruptions became common during the pandemic, with product shortages, increased import costs, and delays hindering the normal flow of logistics to the United States.

These challenges require Italian companies in the United States to adopt new business strategies or risk losing customers that are hard to regain. American consumers still expect goods to be delivered quickly, free of charge, and without delays. Consequently, it is likely that many Italian companies active in the American territory will need to permanently change their logistics management methods and order processing strategies towards the United States.

Brands Selling in the United States Must Find New Logistics Solutions to Ship Quickly to America and Stay Competitive in the Market

According to Shopify's report “The Future of Commerce,” the main areas of investment for companies looking to sell in the USA are as follows:

• Production capacity
• Speed and cost reduction of the supply chain
• Finding logistics partners

Nearly half of the surveyed companies (44%) plan to improve their logistics capacity during the year 2022. Additionally, it is estimated that many industrial sectors in the United States will maintain outsourced production for economic reasons while others have already started to reduce their supply chain.

The Reshoring Phenomenon is a Revival Opportunity for Italian Companies in the United States

Why Moving Production to America Could Be a Wise Choice

The decision to locate the supply chain in the United States is not new. In America, there has always been an ethical market associated with marketing locally made products. And the issues related to an extended supply chain have forced entire sectors of the American economy (especially industrial sectors) to bring production and distribution centers closer to the companies, particularly in the United States and Canada.

In short, interest in relocating production to America, known as “reshoring” or “onshoring,” is on the rise. Just consider that in 2020, 75% of surveyed companies were considering a reshoring operation [Source: Deloitte]. Reshoring can take various forms: companies selling in the USA can move only part of the process to the brand's home country or invest in updating existing logistics infrastructure.

To Stay Competitive, Brands in America Are Forced to Make Strategic Adjustments to Their Supply Chains: From How and Where Goods Are Produced, to Managing the Logistics Chain to Serve the American Market 

The Supply Chain is the Most Important Part Where Italian Companies in the United States Must Invest

At this critical moment for a company's success in the American market, capturing and especially retaining American consumers is of utmost importance, and the key to retention is meeting delivery deadlines. Inaccurate delivery times can jeopardize customer relationships at a time when retention is essential for successful sales in the United States, and it certainly doesn't help to have production facilities and warehouses far from the country where one sells. It's undeniable that having part of the production in America is a challenge for small and medium-sized enterprises. However, every part of the supply chain that can be relocated near the United States represents an opportunity not to be missed to reduce sales fallout caused by external factors. At the very least, the opportunity to create a logistics hub in the USA to serve the American market should be seriously considered.

Supply Chain Resilience is a Critical Factor for Selling in the United States

Let's summarize the two key advantages that reshoring can offer to Italian companies selling in the United States:

• Fewer interruptions in the supply chain to the USA. Supply chain issues will persist beyond 2023, and we can expect significant production slowdowns every 3.7 years [Source: McKinsey Global Institute].
• Better brand perception. 70% of American consumers prefer Made in America products, and 50% are willing to pay 10% more for domestically made products [Source: Reshoring Institute].

In conclusion, changing production and shipping strategies to the United States is a complex and time-consuming process. Companies that want to remain relevant in the American market will need to understand which solutions are feasible, what can be relocated to the USA, and also how to communicate these changes to American consumers. The stakes are high: it is better to address these challenges proactively.