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The figures of Amazon and of online sales in the United States of America for 2018
Source: ExportUSA processing of Census.gov data |
Being present on Amazon.com in the US is by now a "must" that any company that wants to sell in the United States cannot renounce. It should however be kept in mind that there are some minimum requirements for selling your products with Amazon, whether they are intangible products - such as software, videogames or electronic books - or physical products.
It is no longer necessary to open a company in the United States to sell with Amazon in the US.
Likewise, it is no longer necessary to open a bank account in the US. There are solutions that allow you to sell on Amazon in the USA and to receive the income from sales made in the US on your bank account in your native country.
It is no longer necessary to have a product liability insurance policy either, which is also an essential prerequisite for selling on Amazon. If you would in any case like to take out a product liability insurance policy, it is much more convenient if the insurance company underwriting the risk is American [for obvious reasons in the case of disputes]. It is a form of coverage that the US insurance companies underwrite only with companies established under US law.
Selling in the United States through the traditional distribution channels [large-scale retail, importers, dealers, sales agencies, agents and representatives] is a strategy that demands planning and investments that must be preceded by appropriate market research aimed at understanding which products are the best suited for the US market and what their possible positioning is.
With a store on Amazon, you have the opportunity to conduct market research in the US in the field as you can experiment with the product's price, promotion and offering directly and with direct contact with the US customers. Moreover, with a store on Amazon you have the chance to gain visibility with the buyers of the traditional distribution chain and present your product to a broader public.
Shipments of a value under $800 can now be imported duty free into the United States. Since the 'de minimis fair trade value' has been updated from $200 to $800, now you can export to the US duty free provided that the value of the shipment is under $800. This new US customs rule/procedures for clearing imports through customs encourages online sales also because in addition to the exemption from paying duty, it entails a simplified customs procedure for clearing imports having a value under $800 through customs in the US.
ExportUSA has developed a line of services supporting companies that want to take advantage of this opportunity to sell in the US online with e-commerce and with the opening of a store on Amazon. You can find all the details on this page of our website: https://www.exportusa.us/vendere-stati-uniti-senza-dazio.php
Online sales are surpassing those of the traditional points of sale: Amazon has just deposed Walmart
https://www.exportusa.eu/amazon-usa-sales-bypass-walmart.php
According to estimates made during the pre-Covid period, sales of food products through the e-commerce channel should have reached 5.4% of the total market in 2021, up from 4.3% in 2020, to then go up to 6.8% in 2022 and 14.5% in 2026
https://www.exportusa.eu/ecommerce-food-america.php