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Trademark and Branding registration
The Kim Kardashian situation is a prime example of how naming is primarily a strategy for protecting and preventing brands in the US
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The Kim Kardashian situation is a prime example of how naming is primarily a strategy for protecting and preventing brands in the US
Create, develop, and design successful packaging for the U.S. market
What to name a brand for the U.S. market? CONCEPTO's guide to successful naming
With CONCEPTO ExportUSA becomes the new creative agency of choice in New York City
Kraft Heinz takes inspiration from culinary trends on TikTok to innovate in the ready-made sauces segment: new Dip & Crunch products are born
Dolce & Gabbana's new business strategy to export and sell its cosmetics line in the U.S. market
Ingredients before brands: the new priority of the cosmetics industry in America
Waterdrop, the micro-drink brand reinventing the conventional way of drinking water, lands in the U.S. and gets a $70 million funding round
2022 will be the year of all-around health in the US: consumer demand in the beauty industry has shifted to niche products that have now become must-haves
Lush is moving away from social media, starting a marketing trend that could help other brands to be successful in the United States
The trend of anonymous luxury in the US is a result of the changing values and lifestyles of the younger generation of Americans
What are the steps for registering a trademark in America? How are trademark registration disputes handled in the United States?
The Strength of a Brand in the United States Exemplified by a Line of Dolls: the Case of American Girl
There are museums and galleries all over the world, and then there’s art for social media: introduci...
The value of trademark registration in the U.S. market
