The impact of new generations on the American market
A success story for the U.S. Market
This article analyzes Crumbl's success, a brand that built a cookie empire in just a few years through social media marketing
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(+1) 718-5225575
This article analyzes Crumbl's success, a brand that built a cookie empire in just a few years through social media marketing
The "Work for Hire" Clause for Intellectual Property Protection in America
Tre tendenze del confezionamento prodotti Food and Beverage da cui prendere ispirazione per vendere di più negli Stati Uniti nel 2024
Explore packaging examples created by Concepto for the U.S. market, designed to evoke positive emotional reactions through neuromarketing
Essential tips for creating packaging and labels that meet U.S. regulatory standards and resonate with consumer preferences to boost your sales
Learn how specialty food producers can succeed in the U.S. by building strong brands and targeting local supermarket chains
Learn how micro and nano-influencers are driving authentic engagement and delivering high impact for U.S. beauty brands in a competitive market
The Kim Kardashian situation is a prime example of how naming is primarily a strategy for protecting and preventing brands in the US
Learn key strategies for selling dietary supplements in the USA, from leveraging e-commerce to navigating retail distribution channels
From battling psoriasis to luxury skincare: discover SKKN By Kim, the new line of vegan and sustainable cosmetics for the U.S. market
Create, develop, and design successful packaging for the U.S. market
What to name a brand for the U.S. market? CONCEPTO's guide to successful naming
With CONCEPTO ExportUSA becomes the new creative agency of choice in New York City
Kraft Heinz takes inspiration from culinary trends on TikTok to innovate in the ready-made sauces segment: new Dip & Crunch products are born
In America, the ability to offer relevance to consumers is critical: here's why having a product personalization service in the USA is worth it
Dolce & Gabbana's new business strategy to export and sell its cosmetics line in the U.S. market
TikTok is influencing the thrifting trend by reshaping traditional retail and creating new opportunities for vintage fashion entrepreneurs
Ingredients before brands: the new priority of the cosmetics industry in America
Waterdrop, the micro-drink brand reinventing the conventional way of drinking water, lands in the U.S. and gets a $70 million funding round
2022 will be the year of all-around health in the US: consumer demand in the beauty industry has shifted to niche products that have now become must-haves
To compete in the American market, companies must be online: through social media and e-commerce, they can attract new generations of American consumers
Lush is moving away from social media, starting a marketing trend that could help other brands to be successful in the United States
The trend of anonymous luxury in the US is a result of the changing values and lifestyles of the younger generation of Americans
Success opportunities for companies in the USA also depend on understanding the younger generations of American consumers
What are the steps for registering a trademark in America? How are trademark registration disputes handled in the United States?
Social media is the key tool to connect with your customer. Here's how to use it effectively
Learn how market research can guide pricing, packaging, and positioning strategies for food products in the competitive U.S. market
The Strength of a Brand in the United States Exemplified by a Line of Dolls: the Case of American Girl
There are museums and galleries all over the world, and then there’s art for social media: introduci...
The value of trademark registration in the U.S. market
Branding and Millennials in the American Market