The impact of new generations on the US market
Lifestyle: Gen Z Thrives in a Landscape Shaped by Digital Living
Fashion, tastes, and lifestyle of the New Generation in the American market
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Fashion, tastes, and lifestyle of the New Generation in the American market
How to identify a niche for your product in the United States. In America, success comes to those who capture a specific market segment
Insights into Gen Z's consumption patterns are a strategic tool for tomorrow's leading companies in the USA: in this article, we present crucial data for successfully selling to young American consumers.
The spread of social media in America allows these channels to play an increasingly significant role in influencing consumer opinions and demand.
This article analyzes Crumbl's success, a brand that built a cookie empire in just a few years through social media marketing
All the factors that make the United States a high-potential market for organic products
The division of the American population by age group and demographic class
The "Work for Hire" Clause for Intellectual Property Protection in America
Trends in private spending in America and the role of the Baby Boomer generation
the composition of the American population and the implications for branding, marketing, and market positioning in the American market
How brands present themselves online is crucial for selling to the new generations of American consumers
A new consumption trend is emerging in Generation Z: the treat culture, poised to offer intriguing insights for marketing experts
How can a minor action by an American pop star shake up the US economy and politics? We discuss this in the article
Tre tendenze del confezionamento prodotti Food and Beverage da cui prendere ispirazione per vendere di più negli Stati Uniti nel 2024
Explore packaging examples created by Concepto for the U.S. market, designed to evoke positive emotional reactions through neuromarketing
Essential tips for creating packaging and labels that meet U.S. regulatory standards and resonate with consumer preferences to boost your sales
Learn how specialty food producers can succeed in the U.S. by building strong brands and targeting local supermarket chains
Early adopter companies following American Gen-Z into the metaverse could gain a competitive edge
Learn how micro and nano-influencers are driving authentic engagement and delivering high impact for U.S. beauty brands in a competitive market
The Kim Kardashian situation is a prime example of how naming is primarily a strategy for protecting and preventing brands in the US
Learn key strategies for selling dietary supplements in the USA, from leveraging e-commerce to navigating retail distribution channels
From battling psoriasis to luxury skincare: discover SKKN By Kim, the new line of vegan and sustainable cosmetics for the U.S. market
Create, develop, and design successful packaging for the U.S. market
Sales of Skims shapewear soar in the USA, with revenue exceeding $400 million in 2021, maintaining a positive trend in the first quarter of 2022
What to name a brand for the U.S. market? CONCEPTO's guide to successful naming
With CONCEPTO ExportUSA becomes the new creative agency of choice in New York City
Kraft Heinz takes inspiration from culinary trends on TikTok to innovate in the ready-made sauces segment: new Dip & Crunch products are born
In America, the ability to offer relevance to consumers is critical: here's why having a product personalization service in the USA is worth it
Brands like Hugo Boss, Levi's, and Revolve focus on major music events like Coachella to boost sales and steer upcoming fashion trends in the USA
Dolce & Gabbana's new business strategy to export and sell its cosmetics line in the U.S. market
Shein, the global textile giant outpacing brands like H&M and Zara in America, is pushing fashion companies to focus even more on brand identity
TikTok is influencing the thrifting trend by reshaping traditional retail and creating new opportunities for vintage fashion entrepreneurs
Nostalgia Economy: Brands and Styles from the Pre-Social Era are Most Wanted by Gen Z
Ingredients before brands: the new priority of the cosmetics industry in America
Waterdrop, the micro-drink brand reinventing the conventional way of drinking water, lands in the U.S. and gets a $70 million funding round
2022 will be the year of all-around health in the US: consumer demand in the beauty industry has shifted to niche products that have now become must-haves
To compete in the American market, companies must be online: through social media and e-commerce, they can attract new generations of American consumers
To compete in the American market, foreign companies need an online presence: through social media and e-commerce, they can attract the new generation of American consumers
This new marketing strategy will allow brands in the United States to build consumer loyalty with much greater ease
Some companies operating in the United States are seizing the opportunity to adapt their brand values to the changing times
Lush is moving away from social media, starting a marketing trend that could help other brands to be successful in the United States
The trend of anonymous luxury in the US is a result of the changing values and lifestyles of the younger generation of Americans
Success opportunities for companies in the USA also depend on understanding the younger generations of American consumers
A rebranding case in the USA: American lingerie company Victoria's Secret decides to say goodbye to angels to make room for personalities more relatable to their target audience
More and more Americans are choosing to buy vintage clothing to have less environmental impact, challenging the U.S. Fast Fashion industry
Hard Seltzers are outpacing canned wine sales among Millennials, but especially among Generation Z
What are the steps for registering a trademark in America? How are trademark registration disputes handled in the United States?
Social media is the key tool to connect with your customer. Here's how to use it effectively
Learn how market research can guide pricing, packaging, and positioning strategies for food products in the competitive U.S. market
The Strength of a Brand in the United States Exemplified by a Line of Dolls: the Case of American Girl
You need to think of your product not as a collection of physical attributes but as the solution to a 'problem'.
There are museums and galleries all over the world, and then there’s art for social media: introduci...
How to build a brand aligned with the values and lifestyles of your target audience in the USA
The value of trademark registration in the U.S. market
Branding and Millennials in the American Market