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How to promote a brand in the USA
News e Media

New marketing strategies in the USA for 2022: the case of Lush

Lush is moving away from social media, starting a marketing trend that could help other brands to be successful in the United States

How Crocs doubled its revenue in the United Staes
News e Media

Selling footwear in the USA: The reasons behind the success of Crocs in the United States

In 2021, the American company Crocs almost doubled its revenue: here we explain the reasons behind its success in the United States

Importing and selling beverages in America
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New products from the American market: The latest thing in the US beverage industry is beer for dogs

A Canadian company has launched a beer for dogs, responding to the needs of American consumers

Green Cosmetics in America: Gelo, the Hand Soap that Uses Other Brands’ Packaging
News e Media

Green Cosmetics in America: Gelo, the Hand Soap that Uses Other Brands’ Packaging

Launched in the US market in the midst of the pandemic, this innovative brand had a turnover of almost $10 million in less than a year

The beer industry sells more than $119.3 billion in beer and malt-based beverages to US consumers each year
Distribution trends in the American market

Stella Artois: a successful commercial to promote the Belgian beer in the U.S. Market during the Super Bowl

In 2020 the InBev group is registering a 4% growth worldwide, with Stella Artois leading the charge with double-digit growth performances, more than other US brands in the group.

The impact of Covid on eating habits in America
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The impact of Covid on eating habits in America. Snacks: a mixture of flavor and good health

The Millennials in the USA rank as the world’s most avid consumers of snacks and are the driving force behind the innovation in the snack industry

Opening a Pop Up Store in the USA
News e Media

#InstaPop, the Instagram Pop Up Stores in New York: a New Way to Create a Brand in America

There are museums and galleries all over the world, and then there’s art for social media: introduci...