Market trends in the United States
U.S. Media Trends
We present the upcoming trends from the American social media world to help you build a successful business in the United States
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(+1) 718-5225575
We present the upcoming trends from the American social media world to help you build a successful business in the United States
Micro-moments: New research on shopping behaviors and decision models in America in the smartphone era. Implications for marketing
The [few] essential numbers to understand the American economy as a whole in less than five minutes
The spread of social media in America allows these channels to play an increasingly significant role in influencing consumer opinions and demand.
What Drives Gen Z’s Cosmetic Choices in 2025?
Updates on the purchasing journey of American consumers (source: Think with Google)
In this article, we talk about Five Below, a chain that owes its success to a deep understanding of its target audience.
This article analyzes Crumbl's success, a brand that built a cookie empire in just a few years through social media marketing
Generation Alpha, though composed of children, already has a significant impact on the U.S. market. Let’s explore this demographic
The Impact of Taylor Swift on the American Presidential Elections
Selling in the U.S. through Pinterest: What are the opportunities for B2C brands?
Social media platforms in America
Beyond dances: Let’s bust the myths about TikTok in America. TikTok can definitely help you make money!
Planning communication for the holidays in the United States is essential for success and boosting sales
Most American consumers believe that every brand should offer a loyalty program, ensuring long-term success for businesses.
Trends in private spending in America and the role of the Baby Boomer generation
the composition of the American population and the implications for branding, marketing, and market positioning in the American market
Blue Apron alone sells 8 million ready-to-eat meals per month in the United States at an average price of $9.90 per meal. Monthly subscriptions and online orders via smartphone
A new consumption trend is emerging in Generation Z: the treat culture, poised to offer intriguing insights for marketing experts
How can a minor action by an American pop star shake up the US economy and politics? We discuss this in the article
Understanding the online Customer Journey helps Italian businesses develop effective strategies to boost sales
The Creator Economy offers great opportunities to stand out from American competitors: in the USA, collaborating with content creators allows newly launched brands to successfully win over American consumers.
Let's talk about BeReal, the social network that's capturing the hearts of all American Gen Z. Discover why it's become a trend and what opportunities it offers to businesses in the USA.
Why Gen Z started using TikTok instead of Google?
Early adopter companies following American Gen-Z into the metaverse could gain a competitive edge
Strategies for selling make-up and cosmetics to American Gen Z
Changes in how brands connect with American consumers continue to fuel the success of the influencer marketing sector in America: let’s look at the latest data
Gen X are the new beauty product consumers on whom to focus your marketing efforts in the United States, a target group full of opportunities
Learn how micro and nano-influencers are driving authentic engagement and delivering high impact for U.S. beauty brands in a competitive market
From battling psoriasis to luxury skincare: discover SKKN By Kim, the new line of vegan and sustainable cosmetics for the U.S. market
Year after year, TikTok is climbing the ranks as one of the most used social media platforms by American consumers. New marketing opportunities are opening for Italian companies in the USA.
ExportUSA's tips on how to invest in U.S. trade shows to succeed in the U.S. market
With the onset of the pandemic, U.S. cosmetic brands have increasingly invested in enhancing their e-commerce performance. Now, the focus has shifted towards omnichannel sales strategies: online purchase with in-store pickup; optimization of guided selling tools, advanced filters, and dynamic product searches
Create, develop, and design successful packaging for the U.S. market
Sneaker trends in the USA: why Foot Locker has a business model capable of competing with the online sneaker boom in America
Kraft Heinz takes inspiration from culinary trends on TikTok to innovate in the ready-made sauces segment: new Dip & Crunch products are born
The first Italian rock band at Coachella: the cult show in California most loved in the USA
In America, the ability to offer relevance to consumers is critical: here's why having a product personalization service in the USA is worth it
Brands like Hugo Boss, Levi's, and Revolve focus on major music events like Coachella to boost sales and steer upcoming fashion trends in the USA
Shein, the global textile giant outpacing brands like H&M and Zara in America, is pushing fashion companies to focus even more on brand identity
Nostalgia Economy: Brands and Styles from the Pre-Social Era are Most Wanted by Gen Z
Subscription marketing is a growth strategy for the American market focused on customer loyalty: to develop a successful marketing plan, you need great ideas and valuable offers
Brands targeting young American consumers need to pay attention to Gen Z's growing interest in emerging online platforms. The Twitch trend has been rising for some time and can no longer be ignored.
Selling in America: here are the false myths about Generation Z
Some advice for wine companies in the USA on how to capture new consumer segments without missing the Boomers
Ingredients before brands: the new priority of the cosmetics industry in America
Spur, the jewelry brand that gives a second life to precious family heirlooms, is capturing significant market niches in America thanks to Instagram
New social promotion strategies are emerging for Italian companies in the USA: the new trend involves collaborations with grandfluencers or senior influencers
Waterdrop, the micro-drink brand reinventing the conventional way of drinking water, lands in the U.S. and gets a $70 million funding round
To compete in the American market, companies must be online: through social media and e-commerce, they can attract new generations of American consumers
To compete in the American market, foreign companies need an online presence: through social media and e-commerce, they can attract the new generation of American consumers
A new trend is emerging in the American marketing world: the so-called stealth marketing. Learn more
This new marketing strategy will allow brands in the United States to build consumer loyalty with much greater ease
Lush is moving away from social media, starting a marketing trend that could help other brands to be successful in the United States
The most effective product catalog for selling in America is one that highlights the product's benefits and differentiating factors and answers the question: Why should I buy your product?
In 2021, the American company Crocs almost doubled its revenue: here we explain the reasons behind its success in the United States
Today, catering to the nostalgic tastes of ethnic groups in America can justify premium pricing and enhance brand perception in the U.S. market
A Canadian company has launched a beer for dogs, responding to the needs of American consumers
A good marketing strategy in America should also include Americans over 55 because they use the Internet more than one might think
The younger generation of Americans are revolutionizing the U.S. post-pandemic cosmetic market
Success opportunities for companies in the USA also depend on understanding the younger generations of American consumers
Discover the benefits of field market research by interviewing American agents and distributors to successfully introduce your product to the U.S. market
Let's dig into the strategies for entering the U.S. fashion market
Launched in the US market in the midst of the pandemic, this innovative brand had a turnover of almost $10 million in less than a year
In 2020 the InBev group is registering a 4% growth worldwide, with Stella Artois leading the charge with double-digit growth performances, more than other US brands in the group.
Discover approaches to distinguish your products in the U.S., including ensuring relevance, communicating uniqueness, and understanding competitors
The Millennials in the USA rank as the world’s most avid consumers of snacks and are the driving force behind the innovation in the snack industry
You need to think of your product not as a collection of physical attributes but as the solution to a 'problem'.
There are museums and galleries all over the world, and then there’s art for social media: introduci...
How to build a brand aligned with the values and lifestyles of your target audience in the USA
Home meal delivery and meal kit services are booming in the U.S., revolutionizing consumer habits and offering new opportunities for businesses
Learn how micro-moments drive purchasing decisions and how companies can leverage them for successful product launches in the U.S.
Branding and Millennials in the American Market