The impact of new generations on the American market
A success story for the U.S. Market
This article analyzes Crumbl's success, a brand that built a cookie empire in just a few years through social media marketing
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This article analyzes Crumbl's success, a brand that built a cookie empire in just a few years through social media marketing
Generation Alpha, though composed of children, already has a significant impact on the U.S. market. Let’s explore this demographic
Selling in the U.S. through Pinterest: What are the opportunities for B2C brands?
Social media platforms in America
Beyond dances: Let’s bust the myths about TikTok in America. TikTok can definitely help you make money!
Why Gen Z started using TikTok instead of Google?
Strategies for selling make-up and cosmetics to American Gen Z
Gen X are the new beauty product consumers on whom to focus your marketing efforts in the United States, a target group full of opportunities
Learn how micro and nano-influencers are driving authentic engagement and delivering high impact for U.S. beauty brands in a competitive market
From battling psoriasis to luxury skincare: discover SKKN By Kim, the new line of vegan and sustainable cosmetics for the U.S. market
ExportUSA's tips on how to invest in U.S. trade shows to succeed in the U.S. market
With the onset of the pandemic, U.S. cosmetic brands have increasingly invested in enhancing their e-commerce performance. Now, the focus has shifted towards omnichannel sales strategies: online purchase with in-store pickup; optimization of guided selling tools, advanced filters, and dynamic product searches
Create, develop, and design successful packaging for the U.S. market
Sneaker trends in the USA: why Foot Locker has a business model capable of competing with the online sneaker boom in America
Kraft Heinz takes inspiration from culinary trends on TikTok to innovate in the ready-made sauces segment: new Dip & Crunch products are born
In America, the ability to offer relevance to consumers is critical: here's why having a product personalization service in the USA is worth it
Selling in America: here are the false myths about Generation Z
Ingredients before brands: the new priority of the cosmetics industry in America
Waterdrop, the micro-drink brand reinventing the conventional way of drinking water, lands in the U.S. and gets a $70 million funding round
To compete in the American market, companies must be online: through social media and e-commerce, they can attract new generations of American consumers
A new trend is emerging in the American marketing world: the so-called stealth marketing. Learn more
Lush is moving away from social media, starting a marketing trend that could help other brands to be successful in the United States
In 2021, the American company Crocs almost doubled its revenue: here we explain the reasons behind its success in the United States
Today, catering to the nostalgic tastes of ethnic groups in America can justify premium pricing and enhance brand perception in the U.S. market
A Canadian company has launched a beer for dogs, responding to the needs of American consumers
The younger generation of Americans are revolutionizing the U.S. post-pandemic cosmetic market
Success opportunities for companies in the USA also depend on understanding the younger generations of American consumers
Discover the benefits of field market research by interviewing American agents and distributors to successfully introduce your product to the U.S. market
Let's dig into the strategies for entering the U.S. fashion market
Launched in the US market in the midst of the pandemic, this innovative brand had a turnover of almost $10 million in less than a year
In 2020 the InBev group is registering a 4% growth worldwide, with Stella Artois leading the charge with double-digit growth performances, more than other US brands in the group.
Discover approaches to distinguish your products in the U.S., including ensuring relevance, communicating uniqueness, and understanding competitors
The Millennials in the USA rank as the world’s most avid consumers of snacks and are the driving force behind the innovation in the snack industry
There are museums and galleries all over the world, and then there’s art for social media: introduci...
Home meal delivery and meal kit services are booming in the U.S., revolutionizing consumer habits and offering new opportunities for businesses
Learn how micro-moments drive purchasing decisions and how companies can leverage them for successful product launches in the U.S.
Branding and Millennials in the American Market
