Exporting and Selling Cosmetics in the United States
Data di pubblicazione:
10 min read | Lucio Miranda
There is no point searching for importers of cosmetic products in America using the usual channels: you will not get valid results because the sector is saturated
Instead, participate in the specialized trade fairs selected by ExportUSA and sell your cosmetic products directly at the fair to spas and beauty salons
ExportUSA has studied, tested and developed an extremely effective and inexpensive sales program for entering the US cosmetics market
It is developed specifically for small and medium-sized manufacturers of cosmetics, beauty and hair products
A new approach to selling cosmetics in the USA
Searching for importers of cosmetic products for the United States using the classic methods is a long, expensive process that is unlikely to offer many lasting and satisfactory results in terms of sales.
The U.S. market is extremely open, resulting in a very aggressive competitive landscape. The result is that importers/distributors of US hair and cosmetic products require expensive advertising investments from manufacturers and it is difficult to establish long-term relationships.
The problem is understanding whether we are dealing with a serious importer who intends to put effort into making the advertising investment pay off in order to sell in the American market, or with a distributor who is trying to exploit an inexperienced cosmetics manufacturer anxious to enter the American market.
It would not be the first time that an importer has used the manufacturer's advertising investment to finance the sale of its own cosmetic lines.
ExportUSA has developed a low-risk, highly effective program for penetrating the American market
It is clear that to sell cosmetic/beauty or hair products in America a certain level of investment is necessary. ExportUSA has identified a series of trade fairs in the cosmetics and hair products sectors and we have participated with our own booth at these fairs in order to verify their effectiveness, selling cosmetic products of our client companies. Our direct experience has shown us that the circuit of selected fairs works.
Effective results of ExportUSA's hair and cosmetics sales program
These are the effective advantages of our program for entering the American cosmetics market:
Low booth cost: cost between $2000 and $3000
Participation of trade professionals only: owners and directors of spas, beauty salons and hairdressing salons.
Direct sale of products at the fair. You must go to the fair with a good stock of products because spas, beauty and hair salons buy, pay for and collect the product directly at the fair. This is the most interesting part of our sales program: with the sales made at the fair, the cosmetics company will REPAY the cost of exhibiting there.
Specific market knowledge: talking DIRECTLY to customers is better than any market research.
Find representatives and distributors of hair and beauty products at the trade show: their representatives will contact you to ask if they can have exclusivity for one or more states in America.
ExportUSA supports the cosmetics company in preparing for the fair, including:
Logistics organization with storage, transport and delivery of products.
Setting up the booth
Support from specialist staff at the booth during the show.
Post-show support: management of contacts with potential customers; management of relations with representatives and distributors.
The sales program developed by ExportUSA is ideal for a small company wishing to sell cosmetics in the US market, because it guarantees results with a low investment and allows the cosmetics manufacturer to become familiar with the American market through first hand experience.