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Since the acceleration of online trends during the 2020 TikTok boom, Gen Z has turned food and drinks into viral sensations just like fashion and beauty. It started with dalgona whipped coffee, focaccia art, and pancake cereal, but this year Gen Zers in the US are keeping an eye out for new beverages and drink trends, particularly ones that promote energy, wellness, and aesthetic.
The fascination with Dolomites was a symbol of this generation’s relationship to social media – Gen Z craved aesthetics and experiences that both showcased and enabled “unplugging” from technology.
“-core” is more than just a suffix; it’s a language that Gen Z has cultivated for describing and distinguishing subcultures and aesthetics
While the summer is a carefree time full of social plans and suntanning, the heat and humidity can make beauty maintenance a challenge. Hair becomes frizzy, skin gets oily, makeup smudges, and it’s hard to find products that will keep your look intact from morning to night.
For many Gen Zers in America, sustainability is not just a trendy buzzword.
In summer 2026, music is setting the tone for American Gen Z’s newest trends. Gen Z is leaning into playfulness, nostalgia, and international connection – and, as culture goes, the fashion scene will reflect those current values.
Artificial intelligence (AI) has become a pervasive technology in all sectors of American society — art, culture, business, education, politics — and has rapidly generated conversations surrounding its use and proliferation.
Gen Z is finding their own ways to navigate the current American workforce
Foreign Influences on Gen Z Consumers in the U.S.
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