The Unstoppable Rise of Måneskin in America. Triumph at Coachella

The first Italian rock band at Coachella: the cult show in California most loved in the United States 

The most awarded Italian rock band in the USA that all Italian brands want to dress: the musical and media phenomenon of Måneskin

Coachella is the perfect springboard to experiment with exuberant summer styles and launch new fashion trends in America, and Italian fashion houses don't want to miss this opportunity. Every look at Coachella is intentional, because the stars (as well as celebs and regular folks) know that millions of people around the world will have their eyes on them. Among the many artists and performers who participated in the coolest festival on the American music scene this year are the Måneskin. The frontman of the Roman band, Damiano, once again stole the show from the big American stars with his talent, energy to spare, and his bold and genderless style (highly appreciated by American Gen Z). But even the most famous Italian fashion houses made their mark.

At the end of this first weekend of Coachella, back after a two-year hiatus due to the pandemic, fashion once again took center stage on the stage. Some of the most appreciated and spectacular looks were those of singers and performers who brought the excellence of Italian fashion on stage in California. Harry Styles, the most photographed star at Coachella, wore a sequined jumpsuit by Gucci, while Conan Gray and Omar Apollo, both dressed in Valentino, flaunted a look from the AI 22/23 Pink PP collection. Megan Thee Stallion, in her all-silver look embellished with Swarovski crystals, and Dojaka Cat also chose an Italian Maison: Dolce & Gabbana.

Gucci continues to dress Måneskin even at Coachella

The young rock group of four Romans - Damiano, Victoria, Ethan, and Thomas - is already one of the undisputed stars of the world's most famous music festival. The Måneskin phenomenon in America is unstoppable. Exploding in Italy in September 2017, in just one year they reached the peak of success in the United States as well. The rock band is the only Italian group that has managed to grace the Coachella stage and triumphantly open for the Rolling Stones in Las Vegas, kicking off their tour in America. During this period, they have appeared on the Tonight Show with Jimmy Fallon in New York and on The Ellen Show in Los Angeles, with a final wave of popularity on The Voice USA, where Måneskin was invited for the final episode. The four Italian stars are also freshly nominated for the American Music Awards, after their song 'Beggin'' was the number one hit for weeks in the USA. Billboard magazine even named them as the 'Best New Artist' of 2021.

As always, the singer of Måneskin made a mark with his look, featuring a pink lace negligée that he removed halfway through the performance to reveal a latex BDSM outfit: black leather shorts, fishnet stockings, studs, and thigh-high boots. The band performed at Coachella in the lineup with The Weeknd and The Swedish House Mafia. During the performance, Damiano also joked with American fans - If there are Italians, they'll try to cut the line. - A 45-minute performance that included all their most famous songs from the American tour. But it was the closing song of their concert, Gasoline, that sent the American audience into a frenzy. With this song, they also joined the #StandUpForUkraine campaign. The band, which in a sense represents the made-in-Italy brand, thus crowns another dream, completing the mosaic of successes collected in the United States and worldwide. Meanwhile, we are already eagerly awaiting next weekend's performance (this year also live on YouTube), sure that the next rockstar look (especially from the frontman) won't disappoint us.