What are the men's fashion trends for 2022 in the United States?

Kidcore is the most successful trend among American consumers

TikTok is an accelerator of all fashion trends in America

In the past year, TikTok has become a kind of King Midas of marketing, turning everything it touches into gold. This is especially true for beauty and fashion trends in America, which, after spreading on the social platform, have boosted sales and brand recognition to impressive levels as they embodied TikTok's most viral trends.

The latest market trend born and grown on TikTok is Kidcore, a fashion that will be the star of 2022 in the United States, seeing adult men relive their childhood years through clothing. Essentially, among American consumers, it's trendy to buy exuberant and youthful clothing. Some examples? Justin Bieber, Tyler The Creator, Pete Davidson.

Seeing celebrities daring with bold looks has had a domino effect on the consumption habits of American men

Singers and actors have not been afraid to experiment with fashion on red carpets, breaking the mold and in turn accelerating the fashion trends in the American market that were already spreading on TikTok.

Even fashion retailers in America are noticing a change in the way male consumers shop. In short, to sell men's clothing in the United States today, it is advised to offer experimental collections, bold colors, and unusual combinations.

After all, it is a real shift in purchasing preferences among US consumers, not an isolated trend. It is likely that there will be significant transformations within the American men's fashion sector to meet the demand for less conventional clothing.

Emerging market trends to know for selling men's fashion in the USA

The basics of kidcore style in America: for American consumers, colors and childlike elements are choice drivers

The market trend of kidcore fashion in the United States did not initially affect men's clothing; it spread primarily among Gen Z female consumers in America. Subsequently, the hashtag #Kidcore reached a staggering 581 million views on TikTok with many men as the audience: a sign of a change in tastes, consumption preferences, and perhaps even the sensitivity of American men.

This trend in fashion seems to be an expression of the desire for lightness and carefreeness among American consumers, who after Covid began buying plastic jewelry, toy-like accessories, and clothing so colorful it could rival a cartoon.

These are the key (but not all) elements of kidcore fashion in the United States:

• Crocs clogs, probably the very symbol of this new fashion trend in America;
   
• Necklaces with plastic beads and charms like those from Balenciaga, Bimba Y Lola, and Omnis Studios;
   
• T-shirts, sweatshirts, and socks with logos of brands and shows popular among American teenagers in the nineties (Hasbro, Mattel, Looney Tunes, Hello Kitty);
   
• Patterns such as checks or stripes, rainbows, flowers, polka dots.

Men's clothing market in the United States: there are increasing business opportunities in America for Made in Italy

To sell men's fashion in the United States, it will be important for Italian fashion companies to respond to the desire of American consumers to dress like teenagers.

The opportunity for Italian companies looking to enter the American market is considerable: the men's clothing sector is in continuous evolution and is growing significantly, with fashion trends generating increasing demand among American consumers seeking clothing that makes them feel unique.