Selling Frozen Products in the American Market

Update as of November 4, 2023

What is the size of the food industry market in the United States?

According to Statista, the food market turnover in 2023 will be 974.90 billion dollars.
It is expected to grow by 1.4% in 2024. The largest segment is represented by the sweets and snacks sector, with a volume of 303.80 billion US dollars in 2023.
 

The Frozen Products Market 2023

According to forecasts from the International Frozen Food Association, the frozen food sector in the United States will generate 80 billion dollars in 2023, with an increase of 3.5% compared to the 76.5 billion dollars generated in 2022.
 

Analysis of Frozen Food Sales in the USA

The growth in demand has been driven by the evolution of consumer lifestyles, reflecting the changing preferences of consumers for easy to prepare meals and snacks.

Current trends indicate a rise in innovative frozen food products, such as plant-based alternatives and options for healthier meals, catering to a broader consumer base.

Sales are supported by the factor of convenience, as frozen foods offer longer shelf life, reduce food waste, and provide cost-effective meal solutions.

A significant factor contributing to the increase in sales is the advancement in technologies for preserving frozen foods that, by improving, ensure product quality and longevity.

Other conditions that have proven favorable for the growth of the frozen product market are the convenience of frozen food delivery services and the use of coupons and promotional campaigns.

source: Futuremarketinsights.com

Update as of April 23, 2013

The frozen food market in the United States of America is divided into 4 major categories:

• main courses (frozen pizza, meat, fish, and frozen baby food);
• frozen vegetables, appetizers, and pasta;
• frozen ready breakfasts;
• frozen ready desserts.

Exporting frozen goods to the United States of America represents a great opportunity: sales of frozen products today are worth 44 billion dollars, and they are expected to gradually grow by 2% over the next 5 years, reaching 49 billion by 2017.

The fastest-growing sector is represented by frozen baby food. Frozen baby products in America have doubled sales in the last year.

The trends in the frozen market in the United States of America are as follows:

• The frozen baby food sector is growing;
• Demand for healthy frozen products is increasing: low in saturated fats, salt, and calories;
• Sales of vegan and vegetarian frozen products are rising;
• The frozen sector offers an increasing number of products designed for consumer categories with specific allergies; gluten-free, dairy-free, or nut-free foods.
• Consumption of natural and organic frozen meat, fish, and poultry is growing.

The main sales channels for frozen products are supermarkets, but they are also sold through e-commerce.

Online sales of frozen products account for 10% of total market sales, along with other smaller channels like drugstores and direct sales.

Frozen pizza is one of the most important sales categories, alongside frozen vegetables. Consumers of frozen pizza in the United States are concentrated in the age group of 18-45 years (mainly young people and families) in central areas of America, and the purchase of frozen pizza is consistent across different income brackets.