Export Services
Opening a company in the USA
ExportUSA opens US incorporated companies in all of the United States. We can open both LLCs and corporations
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(+1) 718-5225575
(+1) 718-5225575
2026 will change the way marketing is done in the United States. Algorithms are becoming unpredictable, misinformation erodes trust, and authenticity is the new currency of the web. Micro-influencers are gaining ground while SEO makes way for GEO, where being credible matters more than just being visible.
Updated on October 24, 2025
2026 will be a turning point for communication in the United States. Here are 5 predictions Italian companies need to know to navigate the profound changes in the digital ecosystem. [Source: Onclusive]
In the United States, online visibility is now an unpredictable variable. Social media feeds are redefined weekly by artificial intelligence that favors different formats and interactions depending on the moment: today video, tomorrow text, the day after tomorrow conversation.
For brands, this means you can no longer "depend" on a platform.
It will be necessary: to build proprietary ecosystems (newsletters, communities, sites optimized for conversational search) that ensure continuity and control over your audience. And never give up on critical thinking, creativity, and human oversight of content, even when generated by AI.
The biggest challenge in 2026 will be credibility. The spread of deepfakes and manipulated content makes it difficult to distinguish true from false and undermines consumer trust as they no longer know what to believe. For a company aiming to position itself in the U.S., transparency (in communication and online data handling) becomes the primary form of marketing.
It will be necessary: to communicate verifiable data, show production processes, and give voice to real people to strengthen the company's reputation and reinforce trust.
Micro-influencers offer significantly higher engagement rates and a more genuine relationship with the audience, elements much more important than the organic reach of posts. We are also witnessing a shift towards private or "dark social" communities (Telegram channels, Reddit, forums, and the like) where interactions are more authentic and not distorted by algorithmic trends: this is indeed where the best insights can be found for optimizing communication strategies "while competitors remain focused on vanity metrics" [cit. Onclusive]
It will be necessary: to choose lasting collaborations with micro-influencers aligned with the brand's values, integrating them into the company narrative and not just as simple testimonials.
2026 marks the decline of polished content and perfect campaigns. American users reward those who communicate with simplicity, sharing successes but also real errors and journeys. Imperfection becomes synonymous with trust.
It will be necessary: to highlight internal company stories (behind-the-scenes, satisfied customers) and build a more human voice consistent with your values.
"Authenticity is becoming the rarest resource in a saturated content landscape. Success will depend on the ability to understand which narratives resonate with the audience, identify where the so-called "content fatigue" manifests (exhaustion from content overexposure), and recognize what generates genuine engagement, instead of just optimizing content for algorithms."
The Generative Engine Optimization is the new frontier of online visibility. Unlike Google's SERP, where the goal was to rank for keywords, now the goal is to appear among AI-generated responses. But these systems do not rank content, they simply legitimize and repeat sources they deem reliable.
It will be necessary: to focus on credibility more than keywords, with verifiable content, mentions in authoritative media and on social media, and an extensive presence on many digital platforms.
Updated on April 16, 2025
The 2025 data on social media usage in the United States highlight a well-established trend: major digital platforms are spaces where users spend a significant portion of their monthly time.
According to We Are Social, the average time spent each month by American users on TikTok has reached 46 hours, followed by YouTube (25 hours), Facebook (16 hours), Instagram (11 hours), Snapchat (7 hours), and Reddit (4 hours). These numbers do not just capture an entertainment habit but describe a profound change in American consumer buying behavior.
Social platforms are now an integral part of the journey from brand discovery to purchase decision. In this context, an active and strategic presence on social media can directly impact a company's ability to position and grow in the U.S. market.
Updated on April 29, 2024
According to the annual report on digital trends by DataReportal, American consumers spend 2 hours and 20 minutes a day on social media. With a population that has reached 340 million and 331 million people using the Internet (97%), 58% use digital channels to search for products and brands on social media.
The most popular social networks in the United States, and therefore offering the most opportunities for monetization, are Facebook, Instagram, and TikTok.
It is interesting to note that in the U.S., influencer marketing is experiencing constant growth and that this market has not been damaged by incidents like the Ferragni-Balocco case, an event that in Italy deteriorated consumer trust in influencers. On the contrary, it seems that American consumers trust influencers more than brands:
Types of Accounts Followed in America on Social Media:
Considering these insights, investing in a communication strategy based on one or more small influencers in the United States can be an effective way to capture attention and then interest from an audience that today does not purchase without having a clear idea of the brand through a trusted figure.
As confirmation of the value influencers have for retail sales in the American market, we leave you with the figure on spending oninfluenceradvertising in the USA in 2023: $4.9 billion (+15.8% compared to 2022) versus 340 million in Italy.
Updated on December 7, 2023
In 2024, American brands will focus on growth. Despite predictions indicating that economic uncertainty will continue, there will be numerous opportunities for adaptation, experimentation, and growth. One of the fundamental aspects of continuing to operate ethically in the U.S. market will be adopting strong privacy practices, as only 3% of global consumers feel in control of their online data. Trust and privacy protection will thus become key factors for customer loyalty and growth. Moreover, 43% of people would be willing to abandon their preferredbrand for one that offers greater privacy protection.
Besides privacy, an important area to explore next year will be artificial intelligence. AI is paving the way for unexpected potentials in marketing to the American market: from content production to data analysis to code and software development, this technology will forever change the way of selling in the United States and globally. Let's see the main trends that will shape marketing in 2024.
Conversational marketing is ready to redefine interactions between brands and customers and, more generally, the customer experience of American consumers. Thanks to the use of AI-based chatbots and virtual assistants, companies will build relationships with potential customers in real-time, answering their questions and guiding them through the purchasing process. AI-driven conversations promise simpler and more satisfying navigation, with the advantage of increasing conversion possibilities.
Companies have started to leverage augmented reality (AR) and 3D products to enhance the presentation of their catalogs and product application demonstrations. This varies from mechanical and component businesses, to car companies with virtual tours of showrooms, to fashion and makeup brands allowing customers to test products via smartphones. As virtual and augmented reality advance and become more accessible, it is anticipated that U.S. companies will systematically adopt them to offer immersive brand experiences. This goal is increasingly achievable: for example, on Shopify, you can already upload a 3D model of a product in less than 20 minutes, and there are AI tools capable of creating 3D models from images or text.
Video marketing is the predominant form of marketing today. The rise of platforms like TikTok, YouTube Shorts, and of course Instagram Stories has facilitated this. The transient nature of these contents, which usually also boast very attractive aesthetics, aligns with the decreasing attention span of the modern American consumer and allows for effective message delivery with ease. In America, brands are leveraging short-form videos not only for ads but also for storytelling, product launches, and sharing customer testimonials.
Brand strategies to respond to inflation, which has impacted the purchasing power of many American consumers, include various approaches: price reduction, shrinkflation, offering discounts… A Kantar study has documented a change in consumer purchasing habits due to inflation and the increase in living costs, showing a shift towards private labels (+6.3%), low-cost retailers (+10.2%), and local brands.
At the same time, we are witnessing an increase in premiumization, a phenomenon that will continue to gain ground as brands attempt to create a superior experience for those customers who, while unable to purchase luxury products, desire alternatives that stand out from the mass market. In most cases, premium brands do not aim to create something completely different from what can be purchased elsewhere, but they take an everyday product or service and make it more appealing to their target demographic (not just by raising the retail price!). The phenomenon of premiumization goes hand in hand with the growth of the e-commerce market: over time, more space has opened up for brands to differentiate, position themselves in new niches, and develop very specific products and experiences that would not have been possible without a vast online audience.
Originally published on November 9, 2022
Social media are a key tool for selling in the American market. There are about 302 million users in the U.S. with an average consumption of 2 hours and 27 minutes per day. From brand discovery to customer service, everything happens on social media. Consumers use them to learn about products, buy them, and seek assistance, while companies use them to improve brand coverage, increase conversion rates, retain customers, and carve out their market share in an ever-evolving economy.
For brands in the American market, having a social media marketing strategy has become essential. However, in today's market, creating a few posts is not enough. Today, companies need to have a strong digital presence. This means that to stand out in a sea of content, communication needs to be
Here is a list of the main social media trends we have seen emerge in 2022 and expect to take hold in 2023.
TikTok's popularity in the U.S. is growing day by day. In America, one in two TikTok users (total: about 138 million) is between 18 and 24 years old, and the 63% of Gen Z already uses it every day. Additionally, TikTok lends itself to launching sponsored content because its audience is less distrustful of online advertising. Among the reasons people in America are averse to online advertising are:
Conversely, advertising content on TikTok succeeds in its intent because it is perceived as calibrated, studied, and of value. For this reason, it will be increasingly worthwhile to invest a significant portion of your advertising budget in marketing on TikTok.
Video is the ideal format to engage American consumers. In 2023, short videos will dominate the market: in a world where people have shorter attention spans than ever, short video offers an engaging way to connect with the audience, experimenting with new ideas and formats not only on TikTok but also on Facebook, Instagram, YouTube, Pinterest, and much more.
Social media has made Americans quite tolerant of influencers. In particular, TikTok has helped ordinary people and micro and nano influencers carve out a space online, to the point that today these are the figures that have the greatest influence on consumer purchasing decisions. Influencer marketing strategies on TikTok will become essential to drive sales in the United States, and if combined with other strategies such as SEO and PR, they could really make a difference.
Direct sales on social media are growing three times faster than e-commerce (we already predicted a significant rise of this purchasing method in March, which is now on everyone's lips).
In 2022, 80 million American consumers purchased products on social media. According to market forecasts, in 2023, there will be at least 100 million and the preferred platforms for Social Commerce will remain Instagram and Facebook (with TikTok and YouTube on the rise). To succeed with Social Commerce, it will be essential to simplify the purchase process, optimize the mobile browsing experience, and invest in company storytelling.
Authenticity is important: 90% of consumers "embrace" brands or make purchasing decisions based on this characteristic. This explains why user-generated content is becoming so popular, in addition to the fact that leveraging User Generated Content (UGC) is a much cheaper advertising option. We expect that in 2023, content creation will decrease in favor of sharing photos and videos made by consumers, true brand ambassadors on par with influencers.
Customer care is a brand strength. The ever-increasing use of social media during the purchase process or Customer Journey has revealed that these are much more than simple marketing tools. In 2023, it will become evident that social media can also be used as customer service platforms to answer questions and doubts and resolve complaints much faster. Not to mention that American consumers have little patience, and the sooner they can receive a response, the more they form a positive image of the brand. In other words, actively communicating with consumers through social media sends the message of a brand that is available and attentive to its customers' needs. Those who do not start doing so will miss a unique opportunity.
To successfully follow the trends indicated in this article, it is necessary to analyze the data in your possession and draw strategic conclusions. But how will companies in the U.S. do social media marketing when Google eliminates third-party cookies, their main data acquisition tool?
This is a question that requires timely answers because the disappearance of cookies will force marketers to rethink their way of acquiring information about their audience. A more common way to understand consumers is Social Listening, which involves understanding consumers' interests, lifestyles, and industry trends using only public data. The positive side of using social media in America is that they generate an enormous amount of relevant real-time customer data: there's no better time than now to start monitoring consumer behavior on the company's digital channels.
For those selling in the United States, it is essential to keep track of social media trends, or risk disappearing from the radar of American consumers. Even though these are just some of the trends that will shape the marketing world in 2023, one thing is certain: social media have become much more than just brand showcases; in fact, we can define them as true business resources, capable of guiding and regulating brand expansion in the United States market with a focus on the consumer.
ExportUSA opens US incorporated companies in all of the United States. We can open both LLCs and corporations
https://www.exportusa.eu/opening-a-company-exportusa.php
ExportUSA handles applications for all types of United States visas. We specialize in applications for work visas.
https://www.exportusa.eu/us-visas-exportusa.php
Branding Services for the American Market: ExportUSA adapts, or {re}adapts your product and prepares it for the American market
https://www.exportusa.eu/re-branding-exportusa.php
ExportUSA offers a well-established market research and product positioning service. We put our experience and direct contact with importers, distributors, and representatives in numerous sectors in the United States to use.
https://www.exportusa.eu/market-research-exportusa.php