Summer Fancy Food Show 2024

The summary of Food & Beverage trends from the USA we discovered in New York

On June 23, 24, and 25, 2024, we attended the Summer Fancy Food Show in New York, the most important fair for companies in the Food and Beverage sectors dreaming of selling their products in the United States.

After an introduction about the benefits of participating in this event, which is held twice a year in America, we will tell you about the trends from the world of food and beverages.

The advantages of exhibiting at the Fancy Food Show or visiting the fair

Participating in the Fancy Food Show is an opportunity to learn about emerging trends in the food industry. If you exhibit with your booth, this fair offers visibility and many potential contacts to start doing business in the United States or expand the reach of your business in the American territory.

We summarize this edition with a few numbers to understand the relevance of the Fancy Food:

• Over 2,400 exhibitors from 56 countries;
• More than 29,000 participants;
• An area larger than 330,000 sq.ft. (6 football fields);
• 49 pavilions for 49 product categories.

What are the standout food products of 2024?

The innovations of the Summer Fancy Food Show 2024 confirm those predicted in the past for soft drinks, snacks, sauces, and international ingredients.

Product innovations are emerging that will bring healthy and global ingredients to American consumers' tables, especially in accessible formats like snacks. Shelf indulgences and cross-cultural pantry products are indeed rapidly growing. It also seems that American consumers will reevaluate their relationship with alcohol: without giving it up entirely, they will purchase less in favor of well-structured non-alcoholic beverages.

Beverage USA: Trends in non-alcoholic drinks

From fermentations to bitters to the most unexpected infusions. Some examples: flavored sodas sweetened with honey or date syrup, lemonade slush (interesting packaging, pouch with a durable and pocket-sized flexible spout), cocktail-flavored kombucha like margarita, mimosa, and Moscow mule…

Brands to watch in the American market: Kombucharista, Guinep, Scoot, Ceybon

Food USA: Trends in international flavors

We saw many products breaking tradition by drawing inspiration from global flavors: products inspired by Mexican cuisine featuring mezcal, tequila, or chili peppers, or products with nods to Southeast Asian cuisine using ingredients like nori seaweed, shiso sour cream, soy butter, and miso caramel.

Brands to watch in the American market: Five Star Montauka, Salt & Twine, Bessou, Aga Smör

Food USA: Trends in snacks

Various brands at the Summer Fancy Food have included unusual ingredients in their products and used new packaging formats to stand out in a crowded market. Protein snacks, snacks for children and infants, and chip formats are on the rise. In the United States, snacks accounted for 50% of all eating occasions in 2023.

Brands to watch in the American market: FoodNerd, Matzo Project, Freekeh Harvest, Smearcase

Food USA: Trends in ready-to-eat products

We've observed that ready-made dishes inspired by Japanese, Indian, and Korean cuisine have gained traction.

Brands to watch in the American market: Dancing Elephant, Myojo, pi00a, Doro

Food USA: Trends in pantry products (sauces, condiments)

Among the ingredients that will dominate the sauce and condiment market, tamarind, dried fruit, ginger, and chili peppers in varying degrees of spiciness will win over American consumers.

Brands to watch in the American market: Food Crayon, Tamarind Heads, Sachili, Sao Noi