Communication on Social Media in America: BeReal and Gen Z

The New Big Social Media Trend in the United States

BeReal marks a turnaround among social media in America, known as the anti-social network. The reason is simple: every day, the app sends a surprise notification. BeReal users have two minutes to share a photo taken with both cameras (front and back) and show in real-time what they're doing. One photo a day, no filters, no likes, and no followers, with the obligation to 'show yourself' to see other users' activities. BeReal's formula has won over the Gen Z Americans, who are leaving Instagram en masse to chase this new trend.

The Rise of BeReal Could Change the Rules for Communicating Through Social Media in America

BeReal Brings Value Back to Reality and Offers Visibility Opportunities to Companies in the U.S. Market with a Young Target Audience

If TikTok was already experiencing a period of intense growth thanks to its spontaneous content, it's easy to see why BeReal is the new big social media trend in the United States. With Gen Z consumers increasingly seeking human engagement on social media, BeReal offers the chance to return to that reality that Millennials posted at least a decade ago, which got lost behind filters and curated shots with the rise of Instagram.

At the same time, BeReal offers companies in America the opportunity to speak to their consumers without the constraints imposed by advertising and other communication channels. A photo taken in the office or during lunch with colleagues can be much more engaging than a post designed to create conversions. Consequently, the rise of BeReal poses important questions that business owners in the USA need to answer, foremost among them being: what if today the best way to sell to Gen Z consumers is to share the company and the values driving it through what usually remains behind the scenes?